How big the market is in 2026
There is no single 2026 market size, only two partial measures that cannot be added together. The official count, the DESNZ heat pump deployment statistics, covers retrofit installations certified under the Microgeneration Certification Scheme (MCS) in existing homes. It leaves out new builds and uncertified installations, and it is still classed as Official Statistics in development. It recorded 20,895 retrofit installations in January to June 2026, against 26,768 in January to June 2025, a fall of 22%.1,2,3
Doubling the first half gives 41,790 installations for 2026 (our calculation). That would be about 21.5% below 2025's 53,263. The 2025 figure counts installations made during the year, not the number of heat pumps in use. What Heat Pump warns that doubling a half-year ignores seasonal patterns, policy changes and the time needed to turn enquiries into finished jobs, so it is not a forecast.4,5
Manufacturer sales tell a stronger story:
- 2025: HPA UK, as reported by What Heat Pump, counted 125,037 factory-gate sales, up 27% on 2024, of which 110,353 were hydronic (water-based central heating) heat pumps. The figure is extrapolated from member submissions rather than counted from completed installations.
- First half of 2026: HPA data cited by MCS show space-heating heat pump sales up 2% on the first half of 2025. The growth came from new build, where installations were 23% higher.
Home Heat Pump Guide's figure of about 250,000 installations in 2025 exceeds total sales and cannot be reconciled with either series.6,7,8
The two series differ for three reasons:
- Sales versus installations. HPA counts sales, which run ahead of installations in time.
- Technology. HPA includes products such as hot-water-only heat pumps that DESNZ excludes. Removing them takes about 19,000 off the 2025 total.
- Property type. HPA includes new builds and non-domestic buildings, and new builds are the biggest part of the gap.
On these inputs, about 106,000 of 2025's 125,037 sales are comparable in technology to the official series. Retrofits (53,263) were therefore roughly half of comparable sales. Subtracting one series from the other does not reveal unsold stock.9,10,11,12
Pound or dollar value figures exist only as commercial estimates:
| Estimate | Base year value | 2026 value | Later value | Growth claimed | What it means for the reader |
|---|---|---|---|---|---|
| Mordor Intelligence | USD 4.71 Billion (2025) | USD 5.21 Billion | USD 8.87 Billion (2031) | 11.24 % (2026-2031) | Upper-middle estimate; model built on January 2026 data |
| MarketsandMarkets | 3,658.3 (2025) | 4,060.8 | 7,296.4 (2030) | 14.8% CAGR | Table states no unit; on the scale of the other estimates it reads as about USD 4.06bn |
| Industry association (as cited by Mordor) | USD 1.24 B (2024) | - | - | - | Factory-gate unit sales only; excludes installed-system value |
| Trade journal (as cited by Mordor) | - | USD 6.10 B | - | - | Broader product coverage and more optimistic pricing |
On these figures, the two full estimates imply 2026 growth of about 10.6% (Mordor) and 11.0% (MarketsandMarkets), both our calculations. Both include commercial and industrial equipment, both exclude air-to-air units, and their methods are not disclosed. Mordor's figures use data as of January 2026, before the first-half retrofit fall was published. The estimates bracket the market's value rather than pin it down.16,17
Growth: strong to 2024, stalled in 2025, falling in 2026
Certified retrofits rose from 11,327 in 2020 to 53,263 in 2025, 4.7 times higher. Growth then slowed from 49.5% in 2024 to 9.0% in 2025 on the revised series.18
Source: What Heat Pump calculations from DESNZ Table 1.1 (2026-10-08)
Year-on-year growth in certified retrofits has turned negative:
| Period | Growth on previous period |
|---|---|
| 2021 | +107.9% |
| 2022 | +12.2% |
| 2023 | +23.7% |
| 2024 | +49.5% |
| 2025 | +9.0% |
| First half 2026 vs first half 2025 | -21.9% (5,873 fewer installations) |
The same half in 2021 recorded 10,605, so the five-year comparison still shows a near doubling.19
Other trackers point the same way:
- The Climate Change Committee (CCC) counts around 52,000 heat pumps in existing homes in 2025, up 7%, against 56% growth the year before.
- HPA UK notes an 18% fall in domestic retrofits between Q4 2025 and Q1 2026.
- Regen's tracker finds installations fell 5% over 2025 from a Q1 peak.
- The MCS Foundation's figure of just over 60,000 is a wider count of all MCS-certified heat pumps in 2025, including some new-build and non-domestic installations.
The gap to 2030 is large. On What Heat Pump's calculation, the 2025 retrofit total is 21.3% of the roughly 250,000 retrofits the CCC attributes to the 2030 aim. Reaching that level would need annual growth of about 36.2% for five years, against 9% in 2025 and a fall so far in 2026.24,25
Why retrofit fell: the end of ECO
The 2026 retrofit fall coincides with the closure of ECO, and growth under the Boiler Upgrade Scheme (BUS) was not large enough to offset it. The CCC's figures for 2025:
- BUS installations grew 38% to 31,200.
- Heat pumps installed with funding for low-income homes fell 21%, from 21,400 in 2024 to 16,900.
- 80% of those low-income installations came through ECO, now cancelled.
- Over the last three years ECO accounted for around a third of the retrofit market.
The CCC warns that without a replacement, installations could fall significantly this year.26,27
The government stopped funding ECO on bills after March 2026 and announced £1.5 billion of new funding for households in fuel poverty. Since 2022, more than one in four MCS-certified air source heat pump installations have come through ECO.28,29
The size of the lost ECO volume roughly matches the fall (our calculation):
- 80% of 16,900 is about 13,500 ECO heat pumps in 2025, roughly 25% of the 53,263 retrofits that year.
- The first-half 2026 shortfall of 5,873 is about 11,700 on a full-year basis, the same order of magnitude as the lost ECO volume.
- BUS's 31,200 installations were about 59% of 2025 retrofits. The series are defined differently, so this share is approximate.
MCS reports that three quarters of heat pump installations are funded by government programmes. Its own count of heat pump installations in the first half of 2026 was 17% lower than a year earlier.30
The replacement is not yet designed. The Warm Homes Plan commits £1 billion a year to low-income homes, which the CCC calls a significant decrease in investment, with no detail on how it will be spent. The MCS Foundation warns that without a design and timetable there could be a gap in delivery. MCS and HPA UK both say ECO's closure and slower deployment through the Warm Homes: Social Housing Fund are directly hitting the retrofit market. HPA UK is calling for the promised zero- and low-interest loans to be introduced.31,32,33,34
New build is carrying sales ahead of the Future Homes Standard
New build is the growing segment:
- HPA UK says new-build installations were 38% higher in Q1 2026 than in Q1 2025.
- The share of heat pump sales going into new builds rose from 55% to 61% between Q4 2025 and Q1 2026.
- The CCC finds 25% of all new homes were built with a heat pump in 2025.
- Regen finds more than one in five new homes across England, Wales and Scotland included a heat pump over the past year.
Regional uptake varies widely. Heat pumps are in at least 34% of recent new homes in the south of England and 43% in the East of England, but in less than 20% in most of the Midlands and North. London has the lowest rate at 10%, likely because more of its developments use heat networks or direct electric heating.35,36,37,38
The Future Homes Standard is now law, but its full effect comes later:
- What it requires. New homes must produce at least 75% lower carbon emissions than homes built to 2013 standards, which in practice means heat pumps.
- Where it applies. The amending regulations (Statutory Instrument 2026 No. 335) apply to building work in England, and only to new homes, not existing ones.
- When. They come into force on 24 March 2027, or 24 September 2027 for some work on higher-risk buildings.
- Transition. Work notified before 24 March 2027 and started before 24 March 2028 can proceed under the old rules.
The CCC describes the England and Wales regulations as coming into force in 2027 with a 12-month transition. Earlier delays had already meant some buildings would still be built with fossil fuel boilers in 2027.39,40,41,42,43,44
HPA UK's 2024 workforce modelling treats building regulations as the driver of new-build demand. Retrofit, by contrast, depends on schemes such as BUS, ECO and the Clean Heat Market Mechanism. England completed 190,600 new-build homes in 2024-25.
On these inputs, a 25% heat pump share applied to that volume would already be about 47,650 homes a year, close to the whole 2025 retrofit market. Once the standard is fully phased in, English new build could exceed it, subject to housebuilding volumes and the share going to heat networks or direct electric heating. Because of the transition rules, most of that uplift falls in 2028 and later rather than 2026.48,49
Technology split
Recorded retrofit is almost entirely air-to-water. In the first half of 2026, 20,705 of 20,895 retrofits (99.1%) were air-to-water systems, leaving 190 ground or water source systems. That share was 93% in the same period of 2021.50,51
Source: What Heat Pump calculations from DESNZ Table 1.1 (2026-10-08)
Grant data show the same pattern. Of 59,486 BUS grants paid by August 2025, 97.3% were for air source heat pumps, 2.1% for ground source and 0.05% for shared ground loop systems.52
Air-to-air heat pumps sit outside the main statistics. HPA UK's headline sales series excludes them. They now attract a £2,500 BUS grant, as do heat batteries for central heating. Hybrids that keep a gas, oil or LPG boiler remain ineligible for BUS.53,54,55
Policy drivers in force for 2026
The live policy set rests on the Warm Homes Plan aim. Grants, a sales obligation on boiler makers and a VAT cut are in force. The loans and the low-income scheme are still only planned.
| Measure | What it does | Where it stands | Coverage |
|---|---|---|---|
| Warm Homes Plan aim | Over 450,000 heat pump installations a year by 2030 | Aim, not a statutory target | UK |
| BUS grant | £7,500 for air-to-water and ground source; £2,500 for air-to-air; £9,000 for off-gas-grid homes replacing oil or LPG | In force, funded with £2.7 billion to 2030; the £9,000 rate runs from 21 July 2026 to 31 March 2027 | England and Wales |
| BUS rule changes | Blanket Energy Performance Certificate requirement removed; more flexibility on non-fossil supplementary heating | In force for applications from 28 April 2026 | England and Wales |
| Zero- and low-interest loans | Help with upfront cost, backed by an initial £2 billion | Planned; financing details expected later in 2026 | Great Britain |
| Clean Heat Market Mechanism | Boiler makers must match a share of boiler sales with heat pump installations | In force; 8% target from 1 April 2026; £500 per unmet unit | UK |
| 0% VAT on installation | Cuts the invoice compared with 20% VAT | In force until 31 March 2027 | UK |
The Warm Homes Plan commits £15 billion of public funding this Parliament to energy efficiency, clean heat and bills. The CCC notes that costs remain an obstacle and that the government has committed to grants only until 2030.66,67
The Clean Heat Market Mechanism is an obligation on boiler manufacturers:
- Its target is 8% of gas boilers sold above 19,999 units and 8% of oil boilers sold above 999 units.
- Each stand-alone heat pump installed earns a certificate; a hybrid earns half.
- When reformed in 2025, the government promised support for every heat pump installation required under the mechanism in 2025 to 2026.
Energy Bill Toolkit dates the £9,000 off-gas grant from 21 October 2026. Ofgem's guidance applies it to applications properly made from 21 July 2026.74,75,76
Pipeline signals for the rest of 2026
Grant applications surged in summer 2026, but completed installations have not yet been shown to recover. What Heat Pump's reading of the provisional BUS statistics:
- 7,486 applications in August 2026, against 3,401 in August 2025 (+120.1%).
- August was below July's 8,150 but was the second-highest month since launch.
- 3,260 paid redemptions in August across all technologies.
- By the end of August 2026, 151,136 applications and 93,364 redemptions in total, of which 92,943 were paid heat pump grants.
Applications are now running at more than double redemptions (our calculation from the August figures). Installers must complete and redeem air-to-water vouchers within 3 months, and ground source vouchers within 6 months. Summer applications that convert should therefore show up as installations by about November 2026.80
The rise began earlier in the year. Applications grew each month from a low base, with a 20% increase from February to March. Installers report more interest in moving off gas amid energy market uncertainty. The CCC links recent oil price rises to more enquiries and sales for heat pumps and rooftop solar.81,82
Running costs: the price ratio narrowed but remains marginal
The electricity-to-gas price ratio is the key running-cost signal, and it remains high enough that most gas households save little or nothing by switching. On standard tariffs, the CCC reports:
- The ratio was 4.7:1 in Q1 2026 and fell to 4.3:1 in Q2 2026, helped by the removal of some policy costs from electricity bills in November 2025.
- Q2 2026 was still above the 3.9:1 of Q2 2025.
- The ratio fell to 3.6:1 in Q3 2026 as prices reflected the Iran war.
The CCC says the ratio remains too high for homes on standard fixed tariffs to save money by switching.83,84,85
Source: Climate Change Committee, Progress in reducing emissions 2026 report to Parliament (2026-06-24)
The price cap rates give the break-even heat pump efficiency. The break-even seasonal performance factor (SPF) equals the price ratio times the boiler's efficiency, assuming a 90% efficient boiler; standing charges are excluded. Our calculations:
| Quarter | Electricity | Gas | Ratio | Break-even SPF (90% boiler) |
|---|---|---|---|---|
| Q3 2026 | 26.11p/kWh | 7.33p/kWh | about 3.56 | about 3.21 |
| Q4 2026 | 26.32p/kWh | 7.97p/kWh | about 3.30 | about 2.97 (3.04 with a 92% boiler) |
UK Calculator's break-even of about 3.2 on the July cap matches the Q3 figure. Q4 electricity carries no VAT from 1 October 2026 to 31 March 2027 while gas keeps 5%, so Q4 is not directly comparable with earlier periods. Energy Bill Toolkit's ratio of 3.56:1 for October 2026 is in fact the Q3 ratio.86,87,88,89,90,91
The CCC's household modelling shows where switching pays:
- A typical gas-boiler household switching to a heat pump alone still faces extra costs, even at prices after the start of the Iran war.
- A rural oil household now saves, because heating oil prices are high.
- Low-income households save, because of larger grants.
- A typical gas household that adds a heat pump, solar panels and a time-of-use tariff together saves £460 on combined upfront and running costs.
- Removing the remaining policy costs from electricity would bring the ratio to 3.1:1. A typical household with a £7,500 grant would then almost break even with a heat pump of seasonal efficiency 2.94 on a standard tariff.
Time-of-use tariffs are not open to everyone. They need a smart meter, which around two-thirds of domestic electricity connections have, and a home able to shift its heating demand. The government took an average £150 off energy bills from April 2026. It says an average heat pump user can expect savings of over £200.95,96,97
Upfront cost
Upfront cost is the most-cited barrier, and the gap with a boiler remains wide. What Heat Pump's reading of BUS data for England and Wales in Q2 2026 gives these gross installed costs, with the grant included:
| Technology | Lower quartile | Median | Upper quartile |
|---|---|---|---|
| Air-to-water | £11,128 | £12,908 | £15,627 |
| Ground source | £18,136 | £27,232 | £42,110 |
Subtracting the £7,500 grant from the air-to-water median gives an illustrative £5,408. Energy Bill Toolkit puts a like-for-like gas boiler replacement at £1,700-3,500, with no grants. On these inputs, the net heat pump cost is roughly 1.5 to 3.2 times a boiler swap.98,99,100
The government reports an 11% real-terms fall in installation costs since BUS launched in 2022. Several factors keep the burden high:
- A first heat pump installation can need new radiators, pipework or a hot-water cylinder, adding a "transition cost".
- The CCC says the cost left after the grant may still deter households amid high living costs.
- A single-household case study by Gao and colleagues found installers' quotes rose by about the amount of the October 2023 grant increase, absorbing it.
Attitude surveys put cost first. In Winter 2024, 55% of owner-occupiers said they were unlikely to install at least one type of low-carbon heating. Their reasons:
- cost of installation (50%);
- doubt it could be installed in their home (41%);
- a wish to wait for the technology to develop (36%);
- running costs (33%);
- not knowing enough about the systems (27%).
45% agreed low-carbon heating is expensive to install.105,106
Installer capacity is not the binding constraint today
Workforce counts vary because they measure different things. The government's figures on active and full-time-equivalent (FTE) installers are the best guide to capacity.
| Measure | Figure | What it counts | Weight |
|---|---|---|---|
| Trained and active installers (Warm Homes Plan) | around 10,000 | People installing heat pumps, many also fitting boilers | Primary capacity measure |
| Full-time equivalent installers (Warm Homes Plan) | approximately 4000 FTE now; approximately 12,000 FTE needed by 2030 | Heat pump work converted to full-time jobs | Primary capacity measure |
| Qualified installers (CCC) | less than 30,000 | Qualified individuals, against over 130,000 Gas Safe engineers | Upper bound |
| Completed recognised training (HPA UK) | nearly 30,000 | Training completions, active or not | Upper bound |
| Trained in 2024 (HPA UK) | 9,062 | Annual qualifications; about 30,000 training places available | Inflow |
| MCS-certified contractors | 2,217 | Certified businesses | Business count |
| Home Heat Pump Guide | 15,000-20,000 qualified; 8,000-10,000 MCS companies | Undisclosed estimate, far above MCS's own count | Weak |
| Mordor Intelligence | as few as 4,000 certified installers | Mixes up FTE and headcount | Weak |
Installers themselves name low customer demand as their top barrier. HPA UK says course provision is not the limiting factor, and the Heat Training Grant gives up to £500 towards training in England. The friction lies in the shape of the trade:
- Installers describe certification and compliance as complex, duplicated or burdensome.
- The government is monitoring a redeveloped MCS scheme meant to cut bureaucracy.
- Two-thirds of the installer workforce is aged 45 or over.
- Nearly 95% of heating businesses are sole traders or microbusinesses.
- HPA UK's 2024 modelling assumed 39% of trainees never install heat pumps, and that installers currently spend 48% of their time on heat pumps.
On these inputs, a threefold rise in FTE installers by 2030 would have to support retrofit alone growing about 4.7-fold (53,263 to about 250,000). That implies much higher output per installer. Workforce growth matters more for 2030 than for 2026.114,115,116,117,118,119,120
Consumer, housing and grid barriers
Awareness is high but intent is split, and most households act only when a boiler fails:
- In Spring 2026, 78% of people were aware of air source heat pumps.
- 26% of owner-occupiers were likely to install one or already had one, up from 22% in Winter 2025.
- Those saying they were unlikely also rose, from 41% to 46%.
- In Winter 2024 only 15% would replace a working heating system, while 51% would wait for breakdown.
- 22% of those unlikely to install cite the hassle.
Housing stock adds friction but does not rule out most homes:
- The government says only a small minority of homes may suit other technologies, because of space, heritage status, leases or rurality.
- 14% of BUS applicants lived in homes built before 1900.
- English homes in energy efficiency bands A to C rose from 26% in 2014 to 56% in 2024.
- Gao and colleagues note that around 35% of UK homes were built before the Second World War and around 48% have uninsulated walls.
Grid connections cause delays rather than blocking installations. The government's account:
- Most homes need no network upgrade.
- Approval from distribution network operators (DNOs), the local grid companies, can take days to months.
- Where the home's connection needs an upgrade, that adds weeks to months.
- An estimated 14% of UK homes are on "looped" supplies shared with neighbours, which can prevent safe installation until they are separated.
Installers report persistent inconsistencies between DNOs. Planning rules have been eased in England by removing the rule that air source units must sit at least 1m from a boundary. Octopus data showed 34% of those who ordered a heat pump dropped out for reasons attributed to planning permission.128,129,130,131
Supply chain and manufacturing
Factory capacity is not a 2026 constraint. HPA UK's manufacturer members report that current production lines can exceed projected UK demand for hydronic heat pumps to 2028 without expansion. They would want 12-18 months' notice of policy-driven demand spikes.132,133
Domestic production is growing:
- 36% of 2025 sales were UK-manufactured, with that volume up 38%. HPA UK's definition includes UK assembly, so not every component is made in the UK.
- The government aims for at least 70% of UK-installed heat pumps to be made in the UK by 2035, and is tripling manufacturing support to £90 million.
- Groupe Atlantic invested £60m in a heat pump line at Hull.
- Vaillant opened a £40m heat pump plant in Derby in 2025.
England, Scotland, Wales and Northern Ireland
Retrofit fell fastest in Wales and Scotland in the first half of 2026:
- Wales dropped from 3,152 to 1,318 (-58.2%).
- Scotland dropped from 2,903 to 2,064 (-28.9%).
- English regions ranged from +28.0% in London to -31.3% in the East Midlands.
- Northern Ireland grew from 9 to 36 installations, a very low base.
Source: What Heat Pump calculations from DESNZ Table 1.2 (2026-10-08)
Support differs sharply across the four nations:
| Nation | Main heat pump support | New-build heating rule | Where it stands |
|---|---|---|---|
| England | BUS (£7,500; £9,000 for oil or LPG homes); Warm Homes: Local Grant (England only) | Future Homes Standard from 24 March 2027 | In force; loans planned |
| Wales | BUS; Warm Homes Nest for low-income homes, including heat pumps | Revised regulations being implemented (see new-build section) | In force |
| Scotland | Home Energy Scotland grant up to £7,500 plus £7,500 interest-free loan; £1,500 rural and island uplift; hybrids, air-to-air and exhaust air heat pumps excluded | New Build Heat Standard for building warrants from 1 April 2024 | In force; Heat in Buildings Bill paused, to be introduced after the May 2026 election |
| Northern Ireland | No BUS; Affordable Warmth excludes heat pumps; NISEP grants include heat pumps | - | Warm Healthy Homes Scheme under development; low-carbon heating support being designed in 2026, with legislation the following year |
140,141,142,143,144,145,146,147,148
Scotland's own MCS series shows the slowdown began before 2026. Heat pump installations fell 13% in 2025, to 6,411 from 7,357, though they were nearly three times the 2019 level. The heat pump share of new Scottish homes slipped from 20% in 2024 to 17% in 2025. Building warrants are valid for three years, so the 2024 standard is still feeding through. The Scottish Government reports domestic electricity at 4.08 times the price of gas in 2025 to 2026. It warns that clean heat investment will be harder if electricity stays expensive.149,150,151
Source: Scottish Government, Heat in Buildings: progress report 2026, Table 4 (2026-10-02)
European benchmark
The UK remains a small market by European standards:
- Around 3.5 heat pumps were sold per 1,000 households in the UK in 2024, against 48 in Norway and 33 in Finland.
- The UK stock is 19 per 1,000 households.
- France sold 528,000 heat pumps in 2025 and Italy 423,000.
- UK figures exclude air-to-air units, so they are not directly comparable with many EU series.
- Energy Bill Toolkit puts Ireland's electricity-to-gas ratio at about 2.68:1, low enough for heat pumps to be cheaper to run than gas for most Irish households.
Source: European Heat Pump Association, Heat pump sales 14 times greater in lead countries (2025-07-03)
What the sources gathered do not establish
- A pound value for the UK heat pump market in 2026 from an official or primary source.
- Full-year 2026 installation numbers, or any authoritative forecast for 2026 to 2028.
- Total installations across all segments in 2026, including an official split between new-build and retrofit.
- HPA UK sales in units for 2026, beyond first-quarter shares and first-half percentage changes.
- Installer headcount, training throughput and total manufacturer investment for 2026.
- Whether the summer 2026 surge in BUS applications has turned into higher Q3 installations.
- The design, timing and scale of the low-income scheme replacing ECO, and of the Warm Homes Plan consumer loans.
- Northern Ireland installation volumes beyond certified retrofits, and the design of its forthcoming low-carbon heat support.
- How far grid capacity and network connections hold back installations, measured in numbers.